Privacy Agreement



At General Equipment & Supply, we respect the privacy of our online users. We strive to safeguard any personal information you provide us to the best of our abilities. The goal of this Privacy Notice is to inform you about the types of information that we may gather or collect from you in connection with your use of this website (“Website”).  The Privacy Notice is also intended to explain the conditions under which we use and disclose that information and your rights in relation to that information.

Changes to the Privacy Notice are discussed at the end of this document. However, each time you use the Website the current version of this Privacy Notice will apply.  Accordingly, each time you use the Website you should check the date of this Privacy Notice (which appears at the end of the document) and review any changes since the last time you used the site.  Likewise, each time you use the Website you should also check the date of the Terms and Conditions and review any changes in it since the last time you used the site. 


General Equipment & Supply’s primary goal in collecting personal information is to provide a relevant, enjoyable, and personalized website experience. Your data also helps us develop better products and services to meet your needs, customize communications to match your preferences, and help you complete online activities and transactions with General Equipment & Supply.


In order to interact with the Website, you may be asked to provide certain personally identifiable information to us such as your name, mailing address, e-mail address, and phone number.  Additional information may be required for specific activities such as:

  1. Creating a user account: you will be asked to provide a user ID and password
  2. Purchasing from the Website:  you will be asked to provide credit card information along with billing and shipping address information

We request only the information reasonably necessary to provide our goods and services. You can choose not to provide this information but then you might not be able to participate in some of our services or offerings.


We may use third-party advertising companies to collect data and/or serve ads when you visit the Website. These companies may use information (not including your name, address, email address or telephone number) about your visits to this and other Web sites in order to provide advertisements about goods and services of interest to you. If you would like more information about this practice and to know your choices about not having this information used by these companies, visit

We use common internet technologies such as cookies and beacons to ensure the integrity of our site and to customize portions of the site for you. Additionally, we contract with third party service providers (collectively General Equipment & Supply and its third-party services providers “We”), which may also set cookies and beacons, including persistent cookies. 


Cookies are small pieces of information stored by your browser on your computer's hard drive at a web site's request.  We use cookies to track the pages you visit during each session on our Website, both to help us improve your experience and to help us understand how our Website is being used.  General Equipment & Supply 's cookies do not contain any personal information, but are used primarily as follows:

  1. to remember your country and language preferences;
  2. to help keep track of temporary information;
  3. to remember you when you log in to the places on our site that require registration;
  4. to help us understand the size of our audience and traffic patterns;
  5. to collect and record information about what you viewed on our website and what you viewed in our e-mail;
  6. to manage and present site information appropriate for your browser and deliver information specific to your interests.


We also place small "tracker gifs" or "beacons" on many of the pages on our Website and in our e-mails. We use these beacons, in connection with cookies, to collect non-personal data on the usage of our site including, but not limited to, the date and time of the visit, the pages visited, the referring web page, the type of browser (e.g., Internet Explorer, Firefox, etc.), the type of operating system (e.g., Windows, Mac, etc.), the domain name of Internet service providers, and other non-personal information included in GOOGLE Analytics. This information is collected about thousands of site visits and analyzed as a whole, in aggregate. Web beacons are not used to access or store your personal information.


Session cookies We set do expire and are deleted when you leave the Website.  If you are uncomfortable with the collection of information gathered specifically through the use of persistent cookies and beacons, you should disable these features through your browser preferences before accessing the Website; however, please understand this may limit the performance, functionality, and relevance of your experience on the Website. Your browser documentation should provide specific procedures for disabling cookie and beacon support.


We analyze IP addresses in aggregate for system administration purposes and to gather broad demographic information about our visitors.  We do not link IP addresses to your computer's User ID, with the following exception: when you place an order using our online checkout process we may record your computer's IP address with your order to help us identify fraudulent credit card use.  We may share this information with the financial institution that issued the credit card with which an order was placed or with law enforcement authorities if We determine, or are notified, that the use of the credit card was fraudulent.


General Equipment & Supply  only uses your personal information to conduct business with you. Some examples include:

  1. creating and maintaining personal accounts
  2. processing, fulfilling, and following up on orders
  3. answering your e-mail
  4. communicating with you
  5. sending surveys
  6. registering products
  7. notifying you about promotions and other information regarding our products and services
  8. permitting the functionality of posting product reviews and questions and answers about products.

This personal information is not publicly disclosed or displayed.

General Equipment & Supply  also uses this personal information to provide you with information related to your account, details about the products or services you purchase from us, to better understand your needs and interests, to improve our services, and to personalize communications and your web experience.


Your personally identifiable information that we store will not be rented or sold to any third party. General Equipment & Supply  may share your personal information as follows:

  1. Companies who work on our behalf: General Equipment & Supply contracts with other companies to perform business support functions on our behalf, which may involve limited access to your personal information. General Equipment & Supply requires these companies to use the information only to provide the contracted services; they are prohibited from transferring the information to another party except as needed to provide those services. Some examples of these business support functions include email delivery, coupon fulfillment, customer survey execution, customer support, purchasing trends, retargeting and remarketing.
  2. Business Transfers:  General Equipment & Supply reserves the right to disclose or transfer your personal information in connection with the sale or transfer of all or a portion of our business or assets.
  3. Law Enforcement:  General Equipment & Supply may disclose personal information to third parties without your consent for any of the following reasons:  to comply with any law, regulation or court order, to cooperate with government investigations, to help prevent fraud or when reasonably necessary to enforce or protect the rights of General Equipment & Supply, third parties or the public at large. If you are located outside of the United States, please note that personal information you provide may be transferred to and stored in servers located in the United States and may be accessible to U.S. law enforcement and security authorities. 


  1. General Equipment & Supply will give you an opportunity to let us know your preference regarding the receiving of promotional e-mails when you provide us with your personal information or when we send you an e-mail. Promotional e-mails that you receive from General Equipment & Supply or its affiliates will tell you how to decline to receive future promotional e-mails.
  2. General Equipment & Supply or its affiliates may also send you an e-mail with information and/or special offers about products and services that may be of interest to you, unless you indicate you do not want to receive them.
  3. Finally, General Equipment & Supply may send you an e-mail about your orders or your account. These are transactional in nature—rather than promotional—and do not contain unsubscribe capability as we need to communicate to fulfill our business obligation with you.


General Equipment & Supply implements a variety of administrative, managerial, and technical security measures to help protect your personal information.  While we strive to protect your personal information, you should safeguard and take steps to protect yourself on the Internet. General Equipment & Supply disclaims any liability for security breaches related to the Website and makes no warranty for the security of personal information disclosed on the Website.


Areas of our site enable you to participate in public services such as discussion forums, chats, product reviews and ratings, product questions and answers, blog comments, and live events.  Please use discretion when posting personal information about yourself when using these services. Be aware that when you disclose personal information, such as your name, e-mail address, etc., the information may be collected and used by others to send unsolicited e-mail. These services are open to the public, and what you post there can be seen by anyone and is not protected unless otherwise stated. General Equipment & Supply cannot control the comments that you may receive while you participate in these services. You may find other people's comments to be offensive, harmful or inaccurate.


Protecting the online privacy of children is especially important, and those under the age of 13 are protected by federal law. For that reason, General Equipment & Supply does not knowingly permit children under the age of 18 to become registered members of our sites or to buy goods and services on our sites. General Equipment & Supply  does not knowingly collect or solicit personal information about children under 18, except with their parent's express consent. 


The Website contains links to and from other websites and General Equipment & Supply is not responsible for the privacy practices of those websites. General Equipment & Supply encourages you to ascertain the privacy practices of those websites before you supply personally identifiable information.



If you are a registered user of the Website, you can review and update your profile using your user name and password.  You also have the option of sending an e-mail to the address noted in the "How to Reach Us" section below to request a change to your information or a copy of the personal information we have collected about you online.  In some circumstances, there may be a nominal charge for information requested.  We will make every reasonable effort to make sure your requests are met. To protect your privacy, proof of identity is required.



If you have questions or concerns about your privacy when visiting, please contact us. 





General Equipment & Supply reserves the right to modify this Privacy Notice from time to time.  Any and all changes to the Website Privacy Notice will be reflected on this page and will apply only to information collected after such time as the revision takes effect.  We encourage you to frequently check this page for any changes to our Privacy Notice.

This Privacy Notice is effective as of and was last updated on January 12, 2021.